Clarks Originals x DOOM – Footwear Collaboration
While working at Lex, I conceived and initiated a collaboration between rapper DOOM and UK footwear brand Clarks Originals to produce a run of limited edition Wallabees. These were released in February 2014 and sold out worldwide.
As a musical addition to the project, DOOM remixed his single ‘Bookhead‘ using audio samples recorded live at the Clarks factory during production of the shoes, available to download free from the Clarks Originals Pioneers website. WRKS remix version coming soon.