McCann London ‘Heath Robinson in Advertising’
Working as a Creative Strategist at McCann London I conceived and organised a partnership with the curator of the William Heath Robinson Museum to exhibit a selection of the artist’s early 20th century work for brands.
The ground floor of the agency’s Grade II listed office – a jewel of Art Deco architecture – was turned into a gallery space. This was the ideal subject and era-appropriate setting for these rarely seen works, several of which were commissioned by brands that are current clients of McCann; Great Western, Shredded Wheat (…and Daimler Cars, for whom the building was originally constructed as a rental showroom). The exhibition was open to the public as part of Open House London.
We also commissioned a set-designer to bring the floating balloon washing lines from the cover of his satirical book How To Live in a Flat (1936) to life, directly above the exhibited original illustration.